[2012 trends] Media industry encountering unprecedented challenges

The fragmentation of the media and the mind-boggling range of sources of information available to readers have conspired to cause publishers of print media to re-evaluate their roles. Does that mean that print is dead? No, far from it, but periods of serious introspection are nonetheless the order of the day for publishers of newspapers and magazines across the globe. 27 Jan 2012 14:28

[2012 trends] Thoughts to challenge SA's communications industry

[Marcus Sorour] With social media and connectivity transforming communications, clients are asking for dedicated, proactive and tech-savvy teams who can provide content and counsel which talks beyond 'the product' and positions them as industry leaders. Lower marketing budgets and higher client expectations means agencies need to continually develop and deliver more to address the challenges faced by the communications industry in 2012. 27 Jan 2012 14:16

[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them. 27 Jan 2012 13:01

Huawei appoints communications manager

Huawei, the global information and communications technology (ICT) solution provider has appointed Public Relations Institute of Southern Africa's president-elect, Tshepo Matseba as senior corporate communication manager. 27 Jan 2012 12:27

OHMSA responds on SAARF funding crisis

Following its letter to Paul Haupt of SAARF, summarising an agreement reached in respect of research levies, Out of Home Media South Africa (OHMSA) wishes to publish an open letter to the media stating the contents of that letter and to clarify its position regarding research levies. 27 Jan 2012 09:29

365 Digital appointed digital sales house for IOL

In December 2011, IOL appointed 365 Digital as its exclusive digital sales house, to represent all its digital properties, including the iol.co.za portal, all its mobile properties and the newspaper website portfolio (Cape Argus, Cape Times, Daily News, The Mercury, Pretoria News, The Post, Tios, Isolezwe, Sunday Independent, Sunday Tribune, The Star) from January 2012 onwards. 27 Jan 2012 07:21

Fresh Eye Film Productions

Draftfcb and Fresh Eye capture the spirit of the Toyota Yaris Driver

The recent Toyota Yaris commercial, conceptualised by Draftfcb, produced by Fresh Eye Film Productions and directed by Jonathan Parkinson, is a young and fun look at setting the pace in all aspects of one's life, while capturing the spirit of the car and its intended market. 27 Jan 2012 10:20

Jacaranda 94.2

Jacaranda 94.2 Brand Xpand - tailor-made radio advertising that doesn't break the bank

Jacaranda 94.2 and its sales house, Radmark, have evaluated ways of using unsold inventory on the station to give smaller businesses or companies new to marketing over the airwaves a good taste of radio, and the ROI results it offers, without incurring large costs. 27 Jan 2012 10:03

Offlimit Communications

The brand activation agency that moves people to brands

The Whiskey Live Festival 2011 took place at the CTICC and the Sandton Convention Centre in November last year. With interactive demonstrations and informative speakers, Offlimit Communications represented the Coca-Cola brands, Schweppes and Valpre, in a classy but fun way and showed that there was an "art" to tasting! 27 Jan 2012 09:41

RecruitMi

Telephone etiquette

Communication in the business sector has dramatically increased and changed over the past few years with the likes of Skype, email and instant messaging, but the only form of communication that has stood the test of time has been the "good old fashioned" telephone call. 27 Jan 2012 08:42

The Learning Theatre

Soap or serious? Actors explain...

There are many very talented actors in South Africa who make a good living by doing only one thing, namely Industrial Theatre in all its various forms. They are often unknown, seldom famous, but always dedicated. And very often they are deemed to be somehow less worthy than "real actors" who appear on television daily. 26 Jan 2012 20:40

Invitation to submit tenders

The Department of Arts and Culture is inviting companies operating in the design and branding sphere to submit tenders for logo design and brand development/application of the SA/French Reciprocal Seasons 2012/2013. 26 Jan 2012 19:14

7Dffrnt Knds of Smke

Five steps to achieving viral reach on mobile - Step number three: Don't play it safe

[Ryan Gandalf van Jaarsveld] When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they're scared. It's rare for the client to move ahead regardless. To put themselves aside and realise they aren't necessarily their target market. As they say - no guts, no glory! 26 Jan 2012 11:14